Pengaruh Kebijakan Privasi, dan Tingkat Kepercayaan Pada Platform Digital terhadap Perilaku Pengguna dalam Melindungi Privasi Online di Indonesia
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Abstract
Penelitian ini menyelidiki dampak kejelasan kebijakan privasi dan tingkat kepercayaan platform digital pada perilaku pengguna dalam melindungi privasi online di Indonesia melalui analisis kuantitatif. Sampel 300 peserta memberikan wawasan tentang persepsi mereka, tingkat kepercayaan, dan perilaku pelindung. Statistik deskriptif mengungkapkan rata-rata positif untuk kejelasan, kepercayaan, dan perilaku pengguna. Analisis korelasi mengungkapkan hubungan positif yang signifikan antara kejelasan dan perilaku pengguna dan kepercayaan dan Perilaku Pengguna. Analisis regresi menunjukkan kekuatan prediktif independen dari kejelasan dan kepercayaan pada perilaku pengguna, dengan efek interaksi yang menunjukkan dampak sinergis. Hasilnya menginformasikan strategi yang ditargetkan untuk pembuat kebijakan dan pengembang platform yang bertujuan untuk meningkatkan perlindungan privasi online di lanskap digital Indonesia.
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