SUDIRJO, Frans; IRMAYANTI, Irmayanti; MULYONO, Sri. Pengaruh Pemasaran Pengalaman Storytelling Merek dan Keterlibatan Emosional terhadap Loyalitas Merek Studi Kasus Brand Fashion Lokal Indonesia. Sanskara Manajemen Dan Bisnis, [S. l.], v. 4, n. 01, p. 121–129, 2025. DOI: 10.58812/smb.v4i01.688. Disponível em: https://sj.eastasouth-institute.com/index.php/smb/article/view/688. Acesso em: 6 apr. 2026.