Pemetaan Topik Penelitian Value Proposition Canvas dalam Konteks Kewirausahaan Digital
Article Sidebar
Main Article Content
Abstract
Dalam kerangka kewirausahaan digital, studi ini menggunakan teknik bibliometrik untuk memetakan lanskap penelitian Value Proposition Canvas (VPC). Bibliometrix dan VOSviewer digunakan untuk menganalisis data yang diperoleh dari basis data Scopus dan Dimensions (2010–2025) guna mengidentifikasi pola penelitian, kelompok topik terkait, dan kolaborasi antarpenulis. Istilah kunci seperti “value proposition,” “business model,” dan “business model canvas” muncul paling sering dan mendominasi hasil, menunjukkan bahwa inovasi model bisnis merupakan kerangka teoritis dominan dalam penelitian kewirausahaan digital. Tren menuju inovasi yang berorientasi pada manusia dan ramah lingkungan terlihat dalam konsep-konsep baru seperti ekonomi sirkular, internet of things, design thinking, dan lean canvas. Meskipun jaringan kolaborasi penelitian masih relatif kecil, studi ini menyoroti beberapa kemungkinan untuk mengembangkan kolaborasi internasional dan interdisipliner. Secara keseluruhan, studi ini memperkaya pengetahuan teoretis dan praktis dengan menetapkan Value Proposition Canvas sebagai alat esensial untuk menciptakan model perusahaan yang cerdas secara digital dan berkelanjutan.
Article Details
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
References
Aria, M., & C. Cuccurullo. (2017). Bibliometrix: An R-tool for comprehensive science mapping analysis. Journal of Informetrics, 11(4), 959–975.
Bagheri, M., & Movahed, S. H. (2016a). The effect of the Internet of things (IoT) on education business model. 2016 12th International Conference on Signal-Image Technology & Internet-Based Systems (SITIS), 435–441.
Bagheri, M., & Movahed, S. H. (2016b). The effect of the Internet of things (IoT) on education business model. In 2016 12th International Conference on Signal-Image Technology & Internet-Based Systems (SITIS), 435–441.
Brown, P., Baldassarre, B., Konietzko, J., Bocken, N., & Balkenende, R. (2021a). A tool for collaborative circular proposition design. Journal of Cleaner Production, 297, 126354.
Brown, P., Baldassarre, B., Konietzko, J., Bocken, N., & Balkenende, R. (2021b). A tool for collaborative circular proposition design. Journal of Cleaner Production, 297, 126354.
Daou, A., Mallat, C., Chammas, G., Cerantola, N., Kayed, S., & Saliba, N. A. (2020a). The EcoCanvas as a business model Canvas for a circular economy. Journal of Cleaner Production, 258, 120938.
Daou, A., Mallat, C., Chammas, G., Cerantola, N., Kayed, S., & Saliba, N. A. (2020b). The EcoCanvas as a business model Canvas for a circular economy. Journal of Cleaner Production, 258, 120938.
Donthu, N., Kumar, S., Mukherjee, D., Pandey, N., & W. M. Lim. (2021). How to conduct a bibliometric analysis: An overview and guidelines. Journal of Business Research, 133, 285–296.
García-Muiña, F. E., Medina-Salgado, M. S., Ferrari, A. M., & Cucchi, M. (2020a). Sustainability transition in industry 4.0 and smart manufacturing with the triple-layered business model Canvas. Sustainability, 12(6), 2364.
García-Muiña, F. E., Medina-Salgado, M. S., Ferrari, A. M., & Cucchi, M. (2020b). Sustainability transition in industry 4.0 and smart manufacturing with the triple-layered business model Canvas. Sustainability, 12(6), 2364.
Hamwi, M., Lizarralde, I., & Legardeur, J. (2021a). Demand response business model Canvas: A tool for flexibility creation in the electricity markets. Journal of Cleaner Production, 282, 124539.
Hamwi, M., Lizarralde, I., & Legardeur, J. (2021b). Demand response business model Canvas: A tool for flexibility creation in the electricity markets. Journal of Cleaner Production, 282, 124539.
Interaction Design Foundation. (2023). The Value proposition Canvas.
Kraus, S., Palmer, C., Kailer, N., Kallinger, F. L., & Spitzer, J. (2019). Digital entrepreneurship: A research agenda on new business models for the twenty-first century. International Journal of Entrepreneurial Behavior & Research, 25(2), 353–375.
Metallo, C., Agrifoglio, R., Schiavone, F., & Mueller, J. (2018). Understanding business model in the Internet of things industry. Technological Forecasting and Social Change, 136, 298–306.
Müller, J. M. (2019). Business model Innovation in small-and medium-sized enterprises: Strategies for industry 4.0 providers and users. Journal of Manufacturing Technology Management, 30(8), 1127–1142.
Nambisan, S. (2017). Digital entrepreneurship: Toward a digital technology perspective of entrepreneurship. Entrepreneurship Theory and Practice, 41(6), 1029–1055.
Nooh, M. N. (2022). Business model Canvas: A Bibliometric Analysis of Published Literatures using R. E-Jurnal Penyelidikan Dan Inovasi, 9(2), 42–58.
Nussipova, G. (2022). Framing changes of the value proposition of emerging digital ventures. Journal of Entrepreneurship in Emerging Economies, 14(5), 1234–1250.
Osterwalder, A., Pigneur, Y., Bernarda, G., & Smith, A. (2015). Value proposition design: How to create products and services customers want. John Wiley & Sons.
Polydoropoulou, A., Pagoni, I., Tsirimpa, A., Roumboutsos, A., Kamargianni, M., & Tsouros, I. (2020a). Prototype business models for Mobility-as-a-Service. Transportation Research Part A: Policy and Practice, 131, 149–162.
Polydoropoulou, A., Pagoni, I., Tsirimpa, A., Roumboutsos, A., Kamargianni, M., & Tsouros, I. (2020b). Prototype business models for Mobility-as-a-Service. Transportation Research Part A: Policy and Practice, 131, 149–162.
Reis, I. F. G., Gonçalves, I., Lopes, M. A. R., & Antunes, C. H. (2021). Business models for energy communities: A review of key issues and trends. Renewable and Sustainable Energy Reviews, 144, 111013.
Reis, I. F., Gonçalves, I., Lopes, M. A., & Antunes, C. H. (2021). Business models for energy communities: A review of key issues and trends. Renewable and Sustainable Energy Reviews, 144, 111013.
Ruggieri, R., Savastano, M., Scalingi, A., Dorina, B., & D’Ascenzo, F. (2018). The impact of Digital Platforms on Business models: an empirical investigation on innovative start-ups. Management & Marketing, 1210–1225.
Vils, L. (2017). Business model Innovation: A Bibliometric Review. Redalyc Journal of Business Studies, 5(3), 1–17.