Pengaruh Politik Identitas dan Penggunaan Media Sosial terhadap Partisipasi Politik Digital Pemilih Milenial dan Gen Z di Indonesia
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Abstract
Penelitian ini menyelidiki pengaruh politik identitas dan penggunaan media sosial terhadap partisipasi politik digital di kalangan pemilih Milenial dan Generasi Z di Indonesia. Dengan menggunakan pendekatan kuantitatif, data dikumpulkan dari 200 responden melalui kuesioner terstruktur yang menggunakan skala Likert 1 sampai 5. Analisis dilakukan dengan menggunakan Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). Hasilnya menunjukkan bahwa politik identitas dan penggunaan media sosial secara signifikan dan positif mempengaruhi partisipasi politik digital. Lebih lanjut, penggunaan media sosial memperkuat pengaruh politik identitas terhadap keterlibatan politik. Temuan ini menggarisbawahi potensi transformatif media sosial dalam membentuk perilaku politik, sekaligus menyoroti risiko seperti misinformasi dan polarisasi. Penelitian ini berkontribusi dalam memahami dinamika politik digital dan memberikan wawasan yang dapat ditindaklanjuti oleh para pembuat kebijakan, aktor politik, dan platform media sosial untuk meningkatkan keterlibatan politik yang konstruktif di kalangan generasi muda.
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