The Impact of Digital Media Exposure on Cultural Identity Transformation Among Indonesian Youth
Article Sidebar
Main Article Content
Abstract
The rapid development of digital media has significantly transformed the ways individuals interact, communicate, and construct cultural identities, particularly among younger generations. Digital platforms provide Indonesian youth with extensive access to diverse cultural information, enabling both cultural exchange and identity transformation. This study aims to examine the impact of digital media exposure on cultural identity transformation among Indonesian youth. A quantitative research approach was employed involving 185 Indonesian youth respondents selected through purposive sampling. Data were collected using a structured questionnaire measured with a five-point Likert scale. The collected data were analyzed using Statistical Package for the Social Sciences (SPSS) version 25, including validity testing, reliability testing, classical assumption testing, and simple linear regression analysis. The results indicate that digital media exposure has a significant positive influence on cultural identity transformation among Indonesian youth. The regression analysis shows that digital media exposure. Furthermore, the coefficient of determination (R² = 0.365) indicates that digital media exposure explains 36.5% of the variation in cultural identity transformation. These findings demonstrate that digital media plays an important role in shaping contemporary cultural identities by influencing cultural values, lifestyle orientations, cultural engagement, and adaptation processes. Although digital media contributes to cultural transformation, it does not necessarily eliminate traditional cultural identity; rather, it facilitates the emergence of hybrid identities that combine local cultural elements with global influences. This study highlights the importance of digital literacy and cultural awareness among Indonesian youth to ensure that technological development supports cultural sustainability while encouraging adaptive cultural development.
Article Details
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
References
Bala, A. V. (2025). Digital media and cultural identity: Exploring intersections, impacts, and challenges. Gusau Journal Of Sociology Учредители: Federal University Gusau, 4(3), 305–317.
Cevher, R., & Özer, Ö. (2025). Dijital Platformların Sosyal Gerçeklik Kavramlaştırması ve Dünya Algılamasına Etkisi: Yetiştirme Kuramı Perspektifi. Etkileşim, (16), 40–67.
Danial, D., Baihaqi, F. A., & Setiawan, R. (2025). Negotiation Identity Ethnicity in the Midst of the Current Modernization: Study Qualitative in Minority Youth Generation. Journal of Law, Social Science and Management, 2(2), 140–145.
Djumat, I., Lalihun, I., Haulussy, R., & Yaurwarin, W. (2025). Transformation of Local Cultural Values in the Lives of the Young Generation: The Influence of Globalization and Urbanization. Socious Journal, 2, 57–69. https://doi.org/10.62872/rynx3j64
Fatikh, M. A. (2025). Negotiating Digital Cultural Identity and Tolerance among Indonesian Gen Z: A Cross-Cultural Communication Perspective. Journal of Social Science and Economics, 4(2), 209–223.
Febriansyah, R. (2024). Dampak kemajuan teknologi informasi dan komunikasi terhadap nilai-nilai budaya. Glow: Jurnal Pengabdian Kepada Masyarakat, 4(2), 49–55.
Figueiredo, A., Thomé, A., Bubolz, F., Santos, H., Menin, J., Cardoso, L., … Gomes, S. (2024). A Construção Da Identidade Cultural Na Era Digital. Revista Ft, 45–46. https://doi.org/10.69849/revistaft/ni10202410222045
Firdaus, F., & Amin, S. (2024). Cultural transformation in Indonesian urban society: A case study of the millennial generation. Daengku: Journal of Humanities and Social Sciences Innovation, 4(3), 516–522.
Gerbner, G., Gross, L., Morgan, M., & Signorielli, N. (1986). Living with television: The dynamics of the cultivation process. Perspectives on Media Effects, 1986, 17–40.
Hall, A. (1990). The cellular functions of small GTP-binding proteins. Science, 249(4969), 635–640.
İNCİ, G., & KÖSE, H. (2023). The Landscape of Technology Research in Special Education: A Bibliometric Analysis. Journal of Special Education Technology, 01626434231180582.
Lailatulfitroh, D. R., Fahriani, E. R., Wardani, F. A., Anggreni, F. A., Hangyang, F., Agustian, F. L., & Diandra, I. P. (2025). Sinergi Budaya Literasi dan Media Sosial dalam Transformasi Budaya Bangsa di Era Digital. Populer: Jurnal Penelitian Mahasiswa, 4(4), 45–58.
Masud, M. H., Mourshed, M., Hossain, M. S., Ahmed, N. U., & Dabnichki, P. (2023). Generation of waste: problem to possible solution in developing and underdeveloped nations. In Waste management and resource recycling in the developing world (pp. 21–59). Elsevier.
Melia, Y., & Mesra, R. (2025). Transformasi nilai-nilai budaya dan identitas sosial di era globalisasi: Perspektif sosiologis. COMTE: Journal of Sociology Research and Education, 1(6), 268–276.
Merung, A. Y., Larisu, Z., Bahriyah, E. N., & Zia, M. (2024). Transformation cultural identity in the global era: A study of globalization and locality. Transformation, 1(5).
Pamungkas, N. P. S. (2024). Pengetahuan Masyarakat Dan Pemerintah Kota Metro Terhadap Peredaran Obat Ilegal Secara Online. IAIN Metro.
Pangesti, M., Khaeriah, A. S., Purwanto, E., Dwi, A., Nur, A., Syafitri, A., … Azhari, H. (2024). The influence of social media on the cultural identity of the millennial generation: Indonesian case study. Pubmedia Social Sciences and Humanities, 2(1), 1–7.
Putri, A. F. H., & Nabila, A. P. (2022). Transformasi budaya dalam media sosial: Pengaruh terhadap identitas generasi muda. Jurnal Kajian Budaya, Bahasa Dan Sastra, 2(05).
Putri, A. N., Anggun, W. P., Jelita, N. A., Febrilia, T. E., & Purwanto, E. (2025). Media sosial dan transformasi budaya remaja di perkotaan. Interaction, 2(2).
Putri, R. D., Purwanto, E., Keyla, N., Kharismatika, R. N., & Muthmainah, K. A. (2024). Identitas budaya dalam era digital. El-Mujtama: Jurnal Pengabdian Masyarakat, 4(4), 2000–2011.
Rayhan, M., Jati, D. K., Zaky, F. N., Albian, M. R., & Purwanto, E. (2025). Globalisasi budaya dan media digital: Dilema antara modernisasi dan pelestarian budaya lokal. Indonesian Culture and Religion Issues, 2(3), 14.
RifaI, M. A., Mustofa, H., Luthfi, A., Anshar, F. M., & Purwanto, E. (2025). Media digital dan transformasi budaya: Implikasi terhadap pembangunan berkelanjutan. CONVERSE Journal Communication Science, 2(1), 9.
Shikirtayev, B. B., & Yessengaliyeva, V. A. (2025). Transformation of youth national identity in the context of globalization. Bulletin of the Karaganda University History. Philosophy Series, 12030(4), 294–301.
Sulistya, A. A., & Hadiaty, Y. S. (2024). Cultural Identity In Digital Broadcasting In Indonesia: Challenges And Opportunities In The Era Of Globalization. International Journal Of Linguistics, 2(4), 116–120.
Tajfel, H., & Turner, J. C. (1986). The social identity theory of intergroup behaviour. Psychology of Intergroup Relations, 2, 7–24.
Ubaidullah, U. (2025). Dampak Media Sosial terhadap Perubahan Nilai-nilai Budaya di Kalangan Generasi Muda. DEIKTIS: Jurnal Pendidikan Bahasa Dan Sastra, 5(2), 1338–1342.
Zahrani, I. P., Purwanto, E., Ardiyanti, N., Lusiyanti, S., & Riani, A. E. (2025). Media sebagai Alat Penguatan Budaya Lokal di Tengah Arus Globalisasi. Jurnal Desain Komunikasi Visual, 2(3), 13.
Zalukhu, E., & Yuliamir, H. (2025). Peran Media Sosial dalam Pembentukan Identitas Budaya Mahasiswa di Kabupaten Semarang. Journal of Education, Humaniora and Social Sciences (JEHSS), 8, 359–366. https://doi.org/10.34007/jehss.v8i1.2814